The global & maternity products market is undergoing tremendous changes, with factors such as declining birth rates, rising consumer awareness, technological advancements, and changes in government policies all bringing new challenges and opportunities to the market. This article will share the current situation, trends and investment opportunities of the global maternal and infant market, and discuss how companies can respond to the challenges and seize market opportunities.
Global annual birth rates, mortality rates, and natural population change rates and projections
From 1950 to 2024, the global birth rate will fall from 3.68% to 1.66%, with an average annual decline of about 0.74%. The mortality rate fell from 1.95% to 0.75% during the same period, and the natural population change rate fell from 1.73% to 0.91%, and the birth rate is expected to continue to decline, while the mortality rate will start to rise in 2025, so there is a chance that the population change will enter negative growth in 2085.
In the face of declining birth and mortality rates, indicating that the elderly population will rise, the market should expand production or transform to high value-added maternal and infant products and elderly care products to cope with future market demand changes. In response to this trend, Kimberly-Clark, a well-known maternity and baby products company, has successfully expanded from a specialty of maternity and baby products to adult care, offering Dependent adult diapers and Poise nursing pads.
Birth rates on all continents of the globe
Between 1950 and 2020, the global birth rate fell from 3.69% to 1.85%, with an average annual decline of about 0.71%. During this period, Africa held the top spot in the birth rate, while Asia was the region with the largest change. According to the trend, the birth rate will continue to decline steadily in the future.
The overall birth rate continues to decline, but parents are more willing to spend money on high-quality goods for their children, so investment should focus on the high-end market and services of maternal and infant products, such as smart childcare equipment and new maternal and infant products, to improve the efficiency and safety of parenting to meet more refined needs. In response to this trend, the Nanit Pro smart baby monitor from Nanit in United States is as high as $399 USD, but this product can monitor baby sleep in real time and provide data analysis to help parents understand the baby’s sleep status.
Global baby care products market size
The global baby care products market is expected to grow from $6,735 million in 2020 to $8,872 million by 2026, at a CAGR of 4.7%. There is still room for growth in the future market size, so we can learn more about the policies and practices of the development and stabilization company to refer to the future development and trend of this industry.
Investments should be made in innovative and versatile baby care products, and digital and personalized services should be used to enhance the user experience. In response to this trend, Johnson & Johnson is a leader in the global baby care market, driven by a diversified product portfolio, strong brand reputation, R&D excellence and extensive global reach.
Global Baby and Children’s Skincare Market 2023 Revenue by Country
In 2023, China leads the global baby and children’s skincare market with $622.57 million, followed by United States with $453.59 million and India with $289.36 million. It is recommended to adopt a localization strategy for key markets, combining digital marketing and e-commerce platforms to increase market penetration.
In fast-growing markets such as China and India, brand awareness and consumer education should be strengthened, especially addressing the digital and convenience needs of these countries. In response to this trend, Procter &Gamble (P&G) in China has capitalized on the local digital trend to launch products and services tailored to the needs of local consumers and strengthen its brand through its e-commerce platform. These measures have enabled P&G to maintain its leading position in a highly competitive market and increase brand recognition and consumer trust.
Global Baby Diapers Market by Country Revenue 2023
In 2023, the country with the highest revenue in the global baby diaper market is China, reaching $11.024 billion, followed by United States and India, with $7.736 billion and $6.506 billion, respectively. It is recommended to strengthen the local marketing strategy: in high-income markets such as China and United States, strengthen local marketing, brand promotion and product adaptation according to local needs.
In response to this trend, it is recommended to establish strategic partnerships and cooperate with large local retailers and e-commerce platforms to expand sales channels. At the same time, consider partnering with local maternal and child health institutions to increase brand trust and awareness.
Global Organic Baby Food Market Value 2016 and 2025
The market is expected to grow from $652 million in 2016 to $1.48 billion in 2025, with a CAGR of approximately 22.74%. This reflects a significant increase in consumer demand for organic products. It is recommended to expand the organic product line and strengthen the healthy and organic image of the brand to attract health-conscious consumers and seize market opportunities. For example, Happy Family Organics, which focuses on providing organic baby food, has managed to stand out in a competitive market by adding to its organic product line and emphasizing a healthy and organic brand image, attracting a large number of health-conscious consumers.
The global baby monitor market share is segmented by product type
The market share of video and audio monitors increased from 13% in 2012 to 21% in 2017, an increase of 12.3%. Among them, the growth of video and audio monitors is the most significant, with the fastest growth from 2014 to 2015, with an increase of 8%. It is recommended to focus on the development of smart baby monitors that combine video and audio, enhanced internet functionality and high-definition video to meet the needs of modern parents for high-tech monitoring products. For example, CuboAi’s CuboAi Plus Smart Baby Monitor provides AI-powered danger zone detection and sleep tracking to improve baby safety, as well as support cloud storage and family sharing.
Johnson & Johnson’s global sales of baby care products from 2011 to 2022
The global market for maternal and baby products is undergoing rapid change, mainly due to factors such as declining birth rates, rising consumer demand, and technological advancements. Market trends show that the demand for high-end and intelligent products is growing rapidly, especially for investment opportunities in high-quality parenting products.
Companies should respond to the challenge of meeting the needs of different regions through innovative R&D and localized marketing strategies. For example, success stories such as Kimberly-Clark’s expansion from maternity and baby products to adult care and the Nanit Pro smart baby monitor demonstrate the importance of market transformation and innovative products. In the future, capturing consumer demand for healthy and organic products and providing personalized services will help businesses stand out in a highly competitive market.
Global Baby & Maternity Products Market Summary:
The global market for maternal and baby products is undergoing rapid change, mainly due to factors such as declining birth rates, rising consumer demand, and technological advancements. Market trends show that the demand for high-end and intelligent products is growing rapidly, especially for investment opportunities in high-quality parenting products. Companies should respond to the challenge of meeting the needs of different regions through innovative R&D and localized marketing strategies.
For example, success stories such as Kimberly-Clark’s expansion from maternity and baby products to adult care and the Nanit Pro smart baby monitor demonstrate the importance of market transformation and innovative products. In the future, capturing consumer demand for healthy and organic products and providing personalized services will help businesses stand out in a highly competitive market.
KSCC is a management consulting company in Taiwan. Our services include corporate in-house training, consulting, and leadership management.For more information about our corporate services, please feel free to visit our website: https://kscthinktank.com.tw/custom-training/